Interview with E.Factor

Whether or not you are comfortable with it, the world is changing and it’s changing fast.  New designs and technologies are changing the way we connect and take in information.  Social networking, blogs, one lap top per child and on and on.  This is an exciting time to be alive.  It is also an exciting time to be an entrepreneur.  Even in the midst of this current economic crisis many are looking to entrepreneurs to be the creative force to lead us out of this period.  If we need entrepreneurs then we need tools to empower them and help them reach their potential.

E.Factor recently celebrated their one year anniversary so I thought it would be a good time for an interview to get to know more about this service to entrepreneurs.

Thanks to Stephanie Frasco of E.Factor for taking the time to chat with me.
S.E.  What Is E.Factor?
S.F.  “E.Factor” stands for “The Entrepreneur Factor” and represents a vibrant online community and virtual marketplace designed for entrepreneurs, by entrepreneurs.
Entrepreneurs love because it’s a place where they can focus exclusively on making business connections, negotiating deals, exchanging information, and advertising their products and services.
Comprised of businesspeople and investors across an array of industries around the globe, the E.Factor community is ideal for entrepreneurs looking to increase their brand exposure, establish a network of high quality contacts, and acquire the funding needed to take their enterprise to the next level.
With over 250K members in 78 different industries ranging from Web 2.0 startups to Lifestyle to “green” and eco friendly companies.  We represent a virtual economy and don’t leave anyone out.
S.E.  Do you see the state of the economy as a problem and/or an opportunity for entrepreneurs?
S.F.  I see the economy as a huge opportunity for Entrepreneurs right now.  As we see big business schemes failing(unfolding) everyday it gives Small Business and Entrepreneurs a more even playing field.  Historically speaking it is during times of economic redefinition that more millionaires are made.  There is a need for new innovation in business and new products and this is the best time to go for it!  Without Entrepreneurs we would be living in a dictated society.  The backbone of America has always relied on Small Businesses and Entrepreneurs and it is our time to shine.  Entrepreneurs will be making more jobs for those who have lost theirs and I believe the next two years will be pivotal ones.  Especially with our generation as we have our whole lives ahead of us a little hiccup in the economy is only going to make us stronger and work harder for what we believe in.
S.E. As someone with a background in social networking how important do you think networking is to new start ups and funding?
S.F.  Social Networking is the most important thing one can do for themselves.  No matter how good an idea may be if you don’t know the right people you will be stuck with a good idea and thats about it.  You need to rely on your network and help eachother to find a way both can benefit from the relationship. The world is flat and that has never been more true than with the internet and social networking. Previously, before social networks and social tools were available one’s networking was limited to the geographical location that they were in, or the places they were able to travel to.  Today, we can meet people from all over the world and communicate easily and effectively.  It is the beauty of Social Media!
Furthermore, the E.Factor also understands that offline networking is crucial to maintain relationships. Where you may start relationships online, it is offline, with the eye to eye contact, the shake of the hand, the physical aspect that really brings the relationship into one that can be trusted.  That is why the efactor holds over 100 events a year, for our members to meet one an other and bring their relationships to the next level.
S.E.  Is there any story from E.Factor’s history that entrepreneurs and investors might find interesting?
S.F.  The founding of the E.Factor is very interesting.
E.Factor was formed in 2007 by Roeland Reinders, Adrie Reinders, and Marion Freijsen – all highly skilled and well-connected entrepreneurs serving Fortune 2000 companies with innovative IT business solutions.
The trio had started work on their second book about Entrepreneurship (Adrie and Marion’s first book, The N Factor, was published earlier in 2007). The website began as a small virtual community where the authors could share info and ask for feedback by other entrepreneurs. It proved to be the beginning of something wonderful: the E.Factor. In time, the group was joined by “serial social networker” Rodney Sampson, and they went on to broaden the scope and function of the site to attract entrepreneurs globally.
With all three founders hailing from OHM, Inc., a global enterprise dedicated to assisting emerging technology companies in selling their products to Fortune 2000 corporations throughout Europe and the United States, E.Factor was founded in the idea that strategic business networking can vastly impact the future of global business and your company’s role in it.
S.E.  Any other tools you would like to mention?
S.F.  Our Master Classes.  We have several master classes on topics such as Business Development, Social Media, Marketing, Achieving Customer Service Excellence.  Each is taught by an expert in the field.  All of the classes are taught via virtual sessions.  You can find out more details on the web site.

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